Ten years in this work, one city, and a name on the door that belongs to a real person.

My name is Selena Barach and this is my company. I answer the phone. I meet every family before we start, and I know every caregiver on our team by their first name, their kids' names, and how they take their coffee.

I started in this work as a caregiver myself. I sat with people at the end of long lives, I helped mothers get dressed while their grown children stood in the hallway not knowing what to do, and I learned very quickly that the difference between good care and bad care has almost nothing to do with paperwork. It has to do with whether the person walking through the door treats the house like it belongs to somebody.

I have been doing this work for ten years, first as a caregiver in other people's houses, and now running my own agency here in Lowell. I started Selena M Barach Home Care Services because I kept seeing families being handed off between call centers and told a stranger would be there Tuesday. I thought we could do this differently, in one city, at a size where I could still know everybody. That is still the whole plan.

What I promise you is simple. I will tell you the truth about what your father needs, even when it is not what you were hoping to hear. I will send you a caregiver I would send to my own mother, and if the match is not right I will fix it. no charge, no awkward conversation, no explanation required. And I will pick up the phone, at eleven at night, on a Sunday, in a snowstorm, because that is what having my name on the door means.

If any of that sounds like what your family needs, please call me. If it doesn't, I will tell you honestly who I think would be a better fit. That has never cost me a client I was supposed to keep.

Selena